Partner Resources
MSP Marketing Toolkit — Pitch Decks & Resources
Ready-to-use pitch materials, email templates, and talking points to help your clients understand why ShadowCradle is the right backup solution.
Pitch Deck Slides
Slide 1
The 40% Price Advantage
MSPs save vs Datto with no module add-ons
- ✓Bundled replication (Datto charges ~$15K extra)
- ✓Per-appliance pricing, not per-GB
- ✓No surprise renewal pricing - transparent flat rate
Slide 2
One Platform, Zero Add-Ons
Replaces 3 products in a single appliance
- ✓Files, VMs, databases, cloud apps - all one backup
- ✓Single management pane, one support call
- ✓No multi-vendor finger-pointing when something breaks
Slide 3
Ransomware Insurance Built In
Immutable backups, pre-restore scanning
- ✓Write-once snapshots block ransomware corruption
- ✓Every backup scanned before client restore
- ✓Air-gap equivalent without the operational complexity
Slide 4
Sub-15-Minute RPO
The fastest recovery, sell the SLA
- ✓Local + replicated recovery options
- ✓Instant-on VM boot (no restore wait)
- ✓No manual intervention, fully automated
Email Templates
Cold Outreach
Subject: A better backup option for [Company]
Hi [Name], I've been helping MSPs like you protect their clients' critical data, and I wanted to introduce you to ShadowCradle - a backup appliance built for environments like yours. Unlike solutions like Datto, ShadowCradle cuts your costs by 40%, includes built-in ransomware protection, and consolidates files, VMs, and databases into a single platform. Most importantly, it's plug-and-play: your team is up and running in 30 minutes, not weeks. Would you be open to a 15-minute call to see how we've helped other MSPs like you reduce backup overhead and sell stronger protection to their clients? Best, [Your Name]
Renewal Interception
Subject: Before you renew your backup contract…
Hi [Name], If your Datto renewal is coming up in the next 60 days, I wanted to reach out with something that might interest you: ShadowCradle offers the same enterprise-grade backup and disaster recovery - at 40% less cost. We've helped dozens of MSPs migrate away from expensive per-module licensing and surprise renewals. The appliance approach is simpler, the costs are transparent, and your clients get ransomware protection as standard. No pressure - just wanted to make sure you're aware of the alternative before renewal. Let me know if you'd like to chat, [Your Name]
Post-Incident Outreach
Subject: Quick question after the recent [ransomware] incident
Hi [Name], I saw the news about the [recent ransomware event]. It's a reminder of how critical immutable backup protection really is. At ShadowCradle, we built ransomware defense into every backup - write-once snapshots, pre-restore scanning, the whole picture. And we do it without the complexity of Datto or the cost overruns that plague aging backup stacks. If you're reviewing your backup strategy with your clients, I'd love to show you how ShadowCradle can set you apart and give your clients real peace of mind. Available to chat this week, [Your Name]
Key Talking Points
vs Datto
- ›40% cost savings - no per-module add-ons, no surprise renewals
- ›Bundled replication (Datto charges ~$15K separately)
- ›Single-appliance simplicity vs multi-product ecosystem
- ›Instant-on VM recovery (no restore window)
vs Acronis
- ›Purpose-built appliance, not just software
- ›Single vendor, single support call (no Acronis + hardware separately)
- ›No agent sprawl - built-in for files, VMs, cloud apps
- ›Ransomware scanning at pre-restore (Acronis bolt-on feature)
Common Objections
- ›"We already use [Datto/Acronis]" → ShadowCradle coexists and replaces on next renewal
- ›"You're too new" → Backed by TakeLAN (10+ years BCDR expertise)
- ›"My clients won't switch" → We handle migration, zero downtime
- ›"Support is critical" → 24/7 engineering support, dedicated MSP SE